Earlier this fall, NMSA embarked on a dynamic public relations campaign, titled "AskNM," aimed at enhancing patient awareness and understanding of the Anesthesia Care Team. This comprehensive initiative utilized a mix of digital platforms, news interviews, newspapers, and a strategically placed billboard to engage and educate the community through our website AskNM.com.
Through this multi-channel approach, NMSA successfully navigated the digital landscape and traditional media platforms to deliver a cohesive and impactful message on the importance of the Anesthesia Care Team. By encouraging the community to "Ask", the campaign not only addressed common concerns, but also promoted a culture of proactive patient engagement and informed decision-making regarding anesthesia care.
Thanks to the ASA, NMSA has received another State Assistance Grant, so this patient education outreach can continue through the first half of 2024.